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Whatsapp for fresh fish in Tamil Nadu

Joining the Fish Vendors Cooperative in 2014 has been life changing for Juliet Mary. She says she can now feed her family three times a day, pay for school costs and healthcare and also save money. She no longer borrows from the money lender.

Juliet Mary has also gone digital, sending photos of her fresh fish to her regular customers each day, and taking orders on WhatsApp. The training in financial literacy provided under the project has been essential as she now has a bank account and gets payments through Google Pay and other similar services.

The fish vendors are just one of the 11 worker cooperatives formed since 2014 during our long partnership with the Tamil Nadu Labour Union. Many cooperatives are now moving to self sufficiency and no longer need our help.

UnionAID supports democratic, worker-led organisations that help empower working people to improve their work and livelihoods through collective action.

Find out more about what we do and how to get involved here or become a Kiwi Solidarity Member now.

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