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Social Media Attracts Young Union Activists

Social media has been a driving force attracting a new generation of younger workers into union activities in Thailand. One effective strategy the Rangsit and Area Labour Union Group (RLUG) identified was to ask for volunteers to help make short video clips providing union information for young factory workers. Four new women members, Bow, Patty, Meaw and Gee, came forward and, with other interested members, researched the issues, wrote the scripts and made the videos. Content was based on their learning from popular Zoom classes, seminars and study groups run under the latest UnionAID funded project.

But this was not all. Soon after making the videos, Bow, Patty, Meaw and Gee were elected to their union committees in their respective factories. In total the project saw nine young women and six more young men elected to union committees. And recruitment activity saw three more workplaces increase their union density to over 70%.